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+Sports Management

The sports industry has evolved into a multi-billion euro business that continues to grow rapidly. Companies involved in the business of sports are currently looking for highly-skilled, specialized managers, capable of tackling the important challenges related to this field. The specialized program +Sports Management prepares students to manage within a global context as they engage in coursework, discussions, lectures, and video-conferences with faculty and students from around the globe. This specialized program provides a multicultural experience that begins with a rich academic environment and culminates in unique professional experiences, and friendships that can last a lifetime.

At a glance

Offered in a blended format, the module begins with an intensive residential week in London, continues online, and ends with a residential week on the beautiful IE campus in Madrid. The key benefits of the module are immediate utilization of learned skills, excellent networking opportunities - both in Sports Business and the entertainment industry- and a flexible study schedule.

  • Format: Blended, combining face-to-face periods with interactive online periods
  • Language: English
  • Duration: 6 months
  • Profile: Executive and Professional
  • Intake: January 2014
  • Timetable: Videoconferences twice a month on Saturdays; debate forums from Monday to Thursday, flexible timetable; face-to-face classes.
  • Campus: London, Online, Madrid


Who is this program designed for?

The +Sports Management Program is intended for professionals eager to pursue a rewarding career in the sports industry. The program may serve either to change a career path or to enhance career opportunities of those already working in the sector.

Classes are formed of students with a variety of nationalities and a broad range of professional backgrounds. Students join us from various sectors including Entertainment, Media, Consulting, Consumer Products, Finance, and Marketing & Sponsorship, among others.

Key benefits
  • Various sectors of Sports Management covered: sports marketing, sports sponsorship, goods manufacturing and distribution channels, sports entrepreneurship, and sports facilities, among others
  • Market brought directly to learning process via company visits, conferences with experienced industry professionals, and face-to-face periods in London and Madrid
  • Case-study method analysis and leadership workshops
  • World-class faculty
  • Global networking with students and alumni from more than 100 countries
  • Focus on entrepreneurship: visits to business incubators and the IE Venture Lab; support with start-ups

Some of the courses covered: Sports Venues and Property Development, Sports Marketing, Sports Events Management, Sports Media & Public Relations, Sporting Goods Industry, Leadership Dynamics in Sports, Sports Sponsorship, Economics and Finance of Sports, Sports Governance, Sports Law, Entrepreneurship in Sports.

* Content may be subject to change as curriculum is continually updated


IE’s blended methodology consists of combining short, but intense, face-to-face periods with interactive online periods, which allows cross-cultural teams to work on global projects regardless of their geographic location.

Interactive online periods consist of bi-weekly live video-conferences, master classes taught by high-level lecturers, and work in the virtual campus that runs actively 24/7.

Complementing these online forum discussions, participants work with a variety of digital distance learning tools from video conferencing to online documents VoIP.

1st period

+Sports Management kicks off with a short residential period in London. To ensure a 360º view of the sports industry, students visit the most relevant companies in the sector, where they get to interact and network with top executives, and attend a series of conferences on the latest challenges and opportunities in the industry.

2nd Period

During this period of interactive online learning, students are able to study from anywhere in the world and follow the program regardless of their geographic location, travel schedules and work commitments. This allows, allowing them to implement immediately in their workplace the new knowledge and skills they are learning.

3rd Period

The 2nd face-to-face period is held at IE’s urban campus in Madrid. This is the last official get-together of the +Sports Management class, where students will have to present their final group project presentation to the panel.


To strengthen the link with the real world, the first face-to face period will be held in London, amid the world’s largest conglomeration of sports companies. During the face-to-face week, students will have the possibility to enlarge their network and, to ensure a 360º view of the industry, will visit some of the most relevant companies in the sector. There they will get to interact and network with top executives and attend a series of conferences on the latest challenges and opportunities in the industry.